The workshop was conducted by Dr. Kriti Priya Gupta, Professor, SCMS – Noida on 29/01/2024.The objective of the
workshop was to enhance the marketing analytics skills of students in today’s data-driven world.
RESOURCE PERSON:
Dr. Kriti Priya Gupta, Professor, SCMS – Noida
KEY TOPICS:
- Introduction to Power BI: To succeed in today’s competitive landscape, it is essential to comprehend consumer behavior and market trends. This workshop used Power BI, a leading business analytics tool, to analyze marketing data efficientlyAn overview of Power BI and its applications in marketing analytics.
- Data Visualization Techniques: Exploring various techniques for data visualization to communicate insights effectively.
- Marketing Metrics Analysis: A detailed analysis of key marketing metrics such as ROI, customer acquisition cost, and campaign performance.
- Hands-on Exercises: Participants will have the opportunity to practice creating interactive reports and dashboards using real-world marketing datasets.
- Case Studies: Practical insights will be gained through case studies that showcase successful marketing analytics implementations.
