Industry Visit

The MBA batch of 2024-26 recently embarked on an insightful journey as part of their induction program, with a visit to Haier, a global leader in consumer electronics and home appliances. The visit aimed to provide students with practical exposure to industry dynamics, corporate culture, and innovation-driven business strategies.

A series of interactive sessions and guided tours were organized to facilitate a comprehensive understanding of Haier’s operations. Students had the opportunity to witness the entire product lifecycle, from research and development to manufacturing and distribution. They gained insights into Haier’s agile manufacturing processes and its emphasis on customization to meet diverse customer needs. Moreover, students were enthralled by demonstrations of Haier’s latest technological innovations, ranging from smart appliances to IoT-enabled solutions. Through these demonstrations, they grasped the importance of innovation in driving competitiveness and market leadership in the rapidly evolving consumer electronics industry.