RESEARCH PUBLICATIONS

Scopus Indexed / WoS Manuscripts in Journals

1. Lal, B., Kaur, R., & Bamel, U. (2025). Entrepreneurial personality and firm performance: the mediating role of risk propensity and perception in shaping MSME performance. International Journal of Organizational Analysis. (Q1)
2. Ahuja, V., Kaur, R., Tabeck, P., Pande, N., & Singh, N. (2025). Building Trust and Engagement: Mapping Social Media’s Role in Digital Healthcare Communication. Journal of Relationship Marketing, 1–30. (Q1)
3. Singh, P., Tyagi, P., Agarwal, B., Kaur, G., & Dwivedi, R. (2025). Orchestrating the path forward: trends and future directions in financing constraints for emerging small businesses. Global Knowledge, Memory and Communication. DOI: 10.1108/GKMC-07-2024-0457. (Q1)
4. Kaushik, P., Garg, V., Singh, S., & Kumar, A. (2025). Green bonds for sustainable energy transition: unlocking resource efficiency in Asia–Pacific. Technological Sustainability. https://doi.org/10.1108/TECHS-03-2025-0048 (Q2)
5. Garg, V., Kaushik, P., & Singh, S. (2025). Empirical analysis of industry 4.0 and the circular economy in accelerating the SDGs in G20 economies. Energy Informatics, 8(1), 1–29. (Q2)
6. Srivastava, G. N., Sharma, H., Agarwal, R. N., & Jain, A. K. (2025). Analysing employee attrition of research and development firms using mixed methods. Cogent Business & Management, 12(1), 2565439. (Q1)
7. Kaur, R., & Singh, K. (2025). Beyond tipping points: critical mass theory through the lens of board gender diversity. International Journal of Organizational Analysis. (Q1)
8. Kaur, R. (2025). Human resource professionals as workplace conflict mediators: insights from the lived experiences of HR managers. Journal of Organizational Effectiveness: People and Performance, 1–19. (Q2)
9. Kaur, R., & Verma, S. (2025). Exploring commitment in the gig economy: the role of corporate image, employee expectations and employer familiarity. Employee Relations: The International Journal, 1–22. (Q1)
10. Bhatia, M., Kaur, R., & Chauhan, H. (2025). Delving into the realm of Ayurveda: Exploring antecedents, consumer factors and perceptions in Ayurvedic product purchase. Pacific Business Review International, 18(1), 51–59. Indexed in WoS.
11. Pingle, S., Jore, S., & Kaur, R. (2025). Employer attractiveness, socio-demographic variables, and personality traits: A cluster analysis of potential employees. Journal of Economics & Management (University of Economics in Katowice), (47), 299–332. (Q3)
12. Agarwal, A. (2025). Exploring asymmetric shocks of carbon emissions to renewable energy sustainability indicators using the NARDL approach. International Journal of Innovation Science. DOI: 10.1108/IJIS-02-2025-0066. (Q1)
13. Agarwal, A., Kadam, S., Jha, V., & Prakash, V. (2025). Bitcoin price sentiment analysis and forecasting: Integrating VADER and LSTM models. International Journal of Financial Engineering. Indexed in WoS.
14. Ahuja, V., & Arora, P. (2025). Mapping Trends and Future Directions in Consumer Engagement and Loyalty: A comprehensive Bibliometric and Thematic Analysis. Indian Journal of Marketing. (Q3)
15. Garg, V. (2025). Exploring Sustainable Green HRM Perspectives: A Bibliometric Analysis of Employee Well-Being and Organisational Resilience. International Journal of Environmental Sciences, 11(5), 2586–2597. (Q3)
16. Choudhary, R., & Garg, V. (2025). An Analysis of The Interrelationship Between PIPE Investment and Possible Influencers: An Empirical Approach to Indian Firms. Finance India, 39(2), 397–408. https://www.financeindia.org/volumes/v39no2.htm (Q4)
17. Srivastava, G. N., & Gupta, S. (2025). From Commuter to Advocates: Assessing Satisfaction and Advocacy towards Urban Mass Transportation. The TQM Journal, Emerald. (Q1)
18. Srivastava, G. N., & Narang, D. (2025). Revisiting consumer ethnocentrism using thematic cluster analysis. International Journal of Management Practice, 18(2), 133–156. (Q4)
19. Batra, V., Alka, & Dwivedi, R. (2024). Participation, information, governance challenges and ICT-enabled solutions to rights-based workfare programme. Journal of Information and Optimization Sciences, 45:7, 2007–2026. Indexed in WoS.
20. Ahuja, V., & Tabeck, P. S. (2024). Enhancing brand trustworthiness, Relationships, Congruence & positioning through social media marketing in the FMCG sector. Cogent Business & Management. (Q1)
21. Tabeck, P. S., & Jain, V. (2024). Exploring the Metaverse: A Comprehensive Bibliometric Review Using Scopus Database. Journal of Applied Engineering and Technological Science. (Q3)
22. Tabeck, P. S., Jain, V., & Ahuja, V. (2024). Consumer Engagement Through Gamification On E-Tailing Platform. African Journal of Hospitality, Tourism and Leisure. (Q2)
23. Verma, S., Kaur, R., & Bhasin, N. K. (2024). Does Employer Branding Shake Application Intentions of Potential Employees? Global Business Review. (Q1)
24. Joshi, K., Gupta, C., Tyagi, R., & Dwivedi, R. (2024). A bibliometric insight into women’s financial literacy: Future directions and trends. Journal of Information and Optimization Sciences, 45:7, 2027–2043. Indexed in WoS.
25. Kaur, R., Pingle, S., & Jaiswal, A. K. (2024). Effect of organizational culture on employer branding and resultant employee brand equity in the private banking sector. International Journal of Bank Marketing. (Q1)
26. Nayak, S., Dwivedi, R., & Dar, M. (2024). Creating Market Linkage and Demand for New Climate Resilient Rice Varieties Through Innovative Agriculture Extension Method. International Journal of Business and Globalisation. (Q4)
27. Hasan, N., Singh, A. K., & Dwivedi, R. (2024). Determinants of FinTech adoption by microfinance institutions in India to increase efficiency and productivity. International Journal of Business Innovation and Research. (Q3)
28. Singh, P., Agarwal, B., Kaur, G., & Dwivedi, R. (2024). Navigating the new normal: financial constraints in startups – A bibliometric analysis and roadmap for future research. Environment and Social Psychology. (Q4)
29. Seth, N., & Singh, D. (2023). Returns and Asymmetric Volatility Interdependencies between Sustainable and Conventional Stock Indices: Evidence from Developed and Emerging Countries. Vision. (Q3)
30. Singhal, V., Singh, A. B., Ahuja, V., & Gera, R. (2023). Consumer Segmentation in the Fashion Industry Using Social Media: An Empirical Analysis. Journal of Information and Organizational Sciences. (Q3)
31. Seth, N., Siddiqui, S., Asif P. C. M., Agnihotri, A., & Gupta, M. (2023). Energizing Tomorrow: Analyzing the Transformative Potential of Electric Vehicle Adoption. EAI Endorsed Transactions on Energy Web. (Q3)

Scopus Indexed Conference Proceedings

1. Dake, G., & Ahuja, V. (2025). Readiness Assessment for Digital Product Passport in the Textile Industry: A firm-level diagnosis using TOE Framework. 2025 International Conference on Emerging Information Technology and Engineering Solutions (EITES), Pune, India, 142–147. DOI: 10.1109/EITES66543.2025.00033.
2. Saloni, A., Ahuja, V., & Dwivedi, R. (2024). A Comparative Ranking of Developed vs. Emerging Stock Market Indices based on Resilience to Economic Shocks. International Conference on Intelligent & Innovative Practices in Engineering & Management (IIPEM), IEEE.
3. Bhaskar, P., & Seth, N. (2024). Environment and sustainability development: A ChatGPT perspective. Proceedings of Applied Data Science and Smart Systems, 2023.
4. Tabeck, P. S., Jain, V., & Dixit, S. (2024). Smart Cities & Sustainable Development: A Bibliometric Review Using Scopus Database. IEEE 11th Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON).
5. Tabeck, P. S., & Jain, V. (2024). Digital Health Services with Special Reference to Adoption of m Health Applications. Proceedings of the 14th International Conference on Cloud Computing, Data Science and Engineering (Confluence 2024).
6. Seth, N., & Kartheek, C. N. (2024). Decoding Excellence: TOPSIS and WASPAS Duel for Dominance in Ranking India’s Premier Private Banks. Proceedings of the 11th International Conference on Reliability, Infocom Technologies and Optimization (ICRITO 2024).
7. Tabeck, P. S., & Ahuja, V. (2023). Leveraging Technological Innovation and Retail Businesses During Pandemic Times. Proceedings of the International Conference on Electronic Business (ICEB).
8. Ahuja, V., Tabeck, P. S., & Arora, P. (2023). Influence of Social Media Platforms on Consumer’s Attitudes for Selecting Travel Destinations. Proceedings of the International Conference on Electronic Business (ICEB).

Scopus Indexed Book Chapters

1. Tikku, S., Dwivedi, R., & Singh, A. K. (2026). AI and Digital Transformation: Changing Landscapes of Emerging Economies in Asian Sub-Continent. In J. Zhao (Ed.), Powering e-Collaboration Through AI, Machine Learning, and Internet of Things (pp. 213–244). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-2372-5.ch009
2. Garg, V., & Tiwari, P. (2026). Green Insurance and Sustainability Driving Risk Management for a Resilient Future. In G. Kukreja, A. Koy, P. Kansra, D. Verma, & S. Gupta (Eds.), Harnessing Data Science for Sustainable Insurance (pp. 229–264). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-1882-0.ch009
3. Garg, V., Singh, A. K., & Kaushik, P. (2025). Darkside of Climate Neutrality and Smart Eco Innovations in Developed and Developing Countries. In Climate Neutrality Through Smart Eco-Innovation and Environmental Sustainability. Springer.
4. Bhardwaj, H., & Garg, V. (2025). Role of Technology in Achieving SDG Adoption in Emerging Economies. In Advancing the SDGs in Developing and Emerging Economies: Volume II (pp. 213–229). Springer Nature Switzerland, Cham.
5. Jha, P., Tewari, S., Garg, V., & Azmi, S. N. (2025). The Convergence of Artificial Intelligence and Sustainable Finance: Transforming the Financial Landscape. In Green Horizons. Springer, Singapore. https://doi.org/10.1007/978-981-96-6495-5_8
6. Singh, A. K., Garg, V., & Kaushik, P. (2025). Blockchain Technology and Its Impact on Circular Economy: Real-World Use Cases and Future Potential. In Blockchain Technologies for Smart Circular Economy and Organisational Sustainability. Springer, Cham. https://doi.org/10.1007/978-3-031-89183-0_10
7. Gupta, A., Srivastava, G. N., & Purohit, R. (2025). Understanding Adoption of Digital Banking Services in Rural India Using Integrated Method. IGI Global. DOI: 10.4018/979-8-3693-7056-8.ch003
8. Tabeck, P. S. (2025). Gamified Brand Engagement in the Metaverse: Strategies for Customer Loyalty. IGI Global Scientific Publishing.
9. Dwivedi, R., & Hasan, N. (2025). Enhancing Brand Awareness and Loyalty Through Gamification in the Metaverse. IGI. DOI: 10.4018/979-8-3693-8886-0.ch012
10. Tabeck, P. S. (2024). Unlocking the Success of Mobile Wallets Among Hawkers in India. In Revolutionizing Customer-Centric Banking Through ICT. IGI Global.
11. Joshi, K., & Dwivedi, R. (2024). E-payments in Microfinance: Evolution and Benefits. In Transforming the Financial Landscape With ICTs. IGI Global.
12. Anubha, A., Srivastava, G. N., & Narang, D. (2024). Metaverse and Internet of Things: A Way to Smart Cities. In The Metaverse Dilemma: Challenges and Opportunities for Business and Society. Emerald Publishing Limited.
13. Ahuja, V., & Tabeck, P. S. (2023). Role of Social Media to Enhance Brand Engagement and Brand Perception in Textile, Apparel and Fashion Industry. In Social Media and Online Consumer Decision Making in the Fashion Industry. IGI Global.

Book(s)

1. Zaidi, N., Maurya, M., Grima, S., & Tyagi, P. (2024). Building AI-Driven Marketing Capabilities. Apress (Springer Nature).

Papers Presented at Conferences

1. Dwivedi, R., Tripathi, K., & Sengupta, K. (2025). Digital Transformation and Business Sustainability: Addressing Gomti River Pollution Through Innovative Solutions. International Conference on Recent Trends in Engineering, Technology, and Business Management (ICRTETBM-2025), Noida, Feb 19–21, 2025.
2. Hasan, N., Agarwal, M. K., Singh, A. K., & Dwivedi, R. (2025). Green Microfinance as a Means of Transformation to Sustainable Development of Rural Areas. International Conference on Multidisciplinary Concepts in Management on Sustainable Development and Global Green, Greater Noida, Jan 9–10, 2025.
3. Singh, P., Tyagi, P., Kaur, G., & Dwivedi, R. (2025). Orchestrating the Path Forward: Trends and Future Direction in Financing Constraints for Emerging Small Businesses. International Conference on Multidisciplinary Concepts in Management on Sustainable Development and Global Green, Greater Noida, Jan 9–10, 2025.
4. Srivastava, G. N. (2025). Visual Merchandising: A Sensory Marketing Tool for Capturing Customer Lifetime Value. International Conference on Global Business Challenges (ICGBC 2025), Apr 12–14, 2025.
5. Srivastava (2025). Does Artificial Intelligence disrupt or enhance HR functions? 8th International Conference, ICSC-2025, Jun 16, 2025.
6. Datta, R., & Dwivedi, R. (2024). Sustainability as Strategy: How ESG Creates Long-Term Business Value. IIM Nagpur Ivey Case Conference 2024.
7. Dwivedi, R., Singh, A., Mishra, I., & Vinayak, A. (2024). The Trend of Greenwashing: And Difficulties in Regulating and Preventing it. POMS INDIA International Conference 2024, IIM Ranchi, Dec 4–6, 2024.
8. Tabeck, P. S., Vaswani, J., Singh, A., & Keya, D. S. (2024). A Case Study of the Impact of Extreme Temperature on the Corrugated Box Industry in May 2024. XXVII Annual International Conference of the Society of Operations Management, IMT Ghaziabad.
9. Dwivedi, R., Singh, A., & Kashyap, K. (2024). Revolutionizing Sustainability through Biodegradable Films: Climate-Adapted Supply Chains. POMS INDIA International Conference 2024, IIM Ranchi, Dec 4–6, 2024.
10. Agrawal, S., Ahuja, V., & Dwivedi, R. (2024). A Comparative Ranking of Developed vs. Emerging Stock Market Indices based on Resilience to Economic Shocks. International Conference on Intelligent and Innovative Practices in Engineering & Management, Amity University Singapore, Nov 25, 2024.
11. Dutta, R., Gaurwal, V., & Dwivedi, R. (2024). Women Entrepreneurs as Climate Crusaders: A Case Study of Woman led enterprises Combating Climate Change. PRISM 2024, Manav Rachna, Nov 19–21, 2024.
12. Soni, M., Biswas, D., & Dwivedi, R. (2024). The Financial Literacy Landscape: A Study on Investment habits of Management Students. PRISM 2024, Manav Rachna, Nov 19–21, 2024.
13. Sengupta, K., Tripathi, K., & Dwivedi, R. (2024). Critical Analysis of River Pollution Laws: Case Study of Gomti. PRISM 2024, Manav Rachna, Nov 19–21, 2024.
14. Mandal, R., & Kaur, R. (2024). Digital Marketing for Eco-Tourism Startups: Opportunities, Challenges, and Future Directions. Two-days International Conference on Global Finance Technology and Sustainable Development for Emerging Markets, Lingaya’s Vidyapeeth, Oct 26–27, 2024.
15. Ahuja, V., & Arora, P. (2024). Pixels and Perspectives: Decoding Gender Dynamics in the Enhancement of Consumer Engagement through Website Attributes. New Paradigm of Business Management in the Era of Analytics, Sustainability and Innovations, Amity Business School, Noida, Feb 7–8, 2024.
16. Zaidi, N., & Melese, E. (2024). Beyond the Game – Sports Celebrity Endorsements and their Impact on Brand Engagement. International Conference on Sports Science and Management, Sharda University, Apr 22–23, 2024.
17. Jha, B., & Kaur, R. (2024). Kirloskar Mechanization Work (KMW): Transforming the Farm Mechanization Segment in India. Case Writing Competition and Conference, AIMA, New Delhi, May 9–11, 2024.
18. Jain, K., & Seth, N. (2023). A Bibliometric Analysis of Climate Change in Financial Market. International Finance and Accounting Conference, IIM Jammu, Sep 8–9, 2023.
19. Kumar, Y., & Seth, N. (2023). An Overview of The Investor Sentiment and Stock Prices: A Bibliometric Analysis of The Scopus Database. International Finance and Accounting Conference, IIM Jammu, Sep 8–9, 2023.
20. Arora, P., Singh, A. B., Ahuja, V., & Dwivedi, R. (2023). Influence of Social Networking Sites on Consumer Engagement: A Comparative Study on Netflix and Amazon Prime Video. 3rd Pritam Singh Memorial Conference, BIMTECH, Nov 17–19, 2023.
21. Kaur, R., & Lal, B. (2023). Unraveling the Mediating Role of Employee Engagement between HR Practices and Firm Performance. Design Thinking and Innovation for Sustainable Management Practices and Solutions, SOIL, Dec 8–9, 2023 (Best Paper Award).

Patent(s)

1. Dr. Pooja Sehgal Tabeck is a co-author in the Joint Patent entitled “AI-Based Predictive Analytics Platform for Financial Risk Management in Banking and Finance”, published by Dr. P. Kiran Kumar Reddy et al.

Ph.D. Supervision