SIBM Noida

Workshop on ‘Marketing Analytics Using Power BI’

The workshop was conducted by Dr. Kriti Priya Gupta, Professor, SCMS – Noida on 29/01/2024.The objective of the
workshop was to enhance the marketing analytics skills of students in today’s data-driven world.

 Dr. Kriti Priya Gupta, Professor, SCMS – Noida


  • Introduction to Power BI: To succeed in today’s competitive landscape, it is essential to comprehend consumer behavior and market trends. This workshop used Power BI, a leading business analytics tool, to analyze marketing data efficientlyAn overview of Power BI and its applications in marketing analytics.
  • Data Visualization Techniques: Exploring various techniques for data visualization to communicate insights effectively.
  • Marketing Metrics Analysis: A detailed analysis of key marketing metrics such as ROI, customer acquisition cost, and campaign performance.
  • Hands-on Exercises: Participants will have the opportunity to practice creating interactive reports and dashboards using real-world marketing datasets.
  • Case Studies: Practical insights will be gained through case studies that showcase successful marketing analytics implementations.
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