RESEARCH PUBLICATIONS
- Seth, N., & Singh, D. (2023). “Returns and Asymmetric Volatility Interdependencies between Sustainable and Conventional Stock Indices: Evidence from Developed and Emerging Countries”, Vision, 0(0). https://doi.org/10.1177/09722629231208573
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Singhal V., Singh A.B., Ahuja V., Gera R., (2023), “Consumer Segmentation in the Fashion Industry Using Social Media: An Empirical Analysis”, Journal of Information and Organizational Sciences, 47(2), pp. 399-419. https://doi.org/10.31341/jios.47.2.9
- Seth N., Siddiqui S., Asif P.C. M., Agnihotri A., Gupta M., (2023), “Energizing Tomorrow: Analyzing the Transformative Potential of Electric Vehicle Adoption”, EAI Endorsed Transactions on Energy Web, 10(1). https://doi.org/10.4108/ew.4611
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Verma, S., Kaur, R., & Bhasin, N. K. (2024). “Does Employer Branding Shake Application Intentions of Potential Employees?”, Global Business Review, 0(0). https://doi.org/10.1177/09721509231219148
- Kaur, R., Pingle, S. and Jaiswal, A.K. (2024), “Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector”, International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJBM-11-2022-0517
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Arora, P., Singh, A.B. and Ahuja, V. (2024), “Consumer Resistivity to Innovation: A New Approach to Innovative Resistance and Consumer Characteristics”, Community Practitioner, Vol. 21 Issue 4, pp. 783-795.
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Nayak, S., Dwivedi, R. and Dar, M. (2024), “Creating Market Linkage and Demand for New Climate Resilient Rice Varieties Through Innovative Agriculture Extension Method”, International Journal of Business and Globalisation, 37(1), pp. 47-62.
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Bhaskar, P. and Seth, N. (2024), ‘Environment and sustainability development: A ChatGPT perspective’, Proceedings of Applied Data Science and Smart Systems 2023, pp. 54-62. (yet to be indexed)
- Tabeck, P.S., Ahuja, V. (2023), ‘Leveraging Technological Innovation and Retail Businesses During Pandemic Times’, Proceedings of the International Conference on Electronic Business (ICEB), 23, pp. 428-435
- Ahuja, V. Tabeck, P.S., Arora, P. (2023), ‘Influence of Social Media Platforms on Consumer’s Attitudes for Selecting Travel Destinations’, proceeds of the International Conference on Electronic Business (ICEB), 23, pp. 343-353
- Tabeck, P.S. and Jain, V. (2024), ‘Digital Health Services with Special Reference to Adoption of m Health Applications’, Proceedings of the 14th International Conference on Cloud Computing, Data Science and Engineering, Confluence 2024
- Seth, N. and Kartheek, C.N. (2024), ‘Decoding Excellence: TOPSIS and WASPAS Duel for Dominance in Ranking India’s Premier Private Banks’, Proceedings for 11th International Conference on Reliability, Infocom Technologies and Optimization, ICRITO 2024
- Ahuja, V. and Tabeck, P.S. (2023), ‘Role of Social Media to Enhance Brand Engagement and Brand Perception in Textile, Apparel and Fashion Industry’, Social Media and Online Consumer Decision Making in the Fashion Industry, IGI Global.
- Tabeck, P.S. (2024), ‘Unlocking the Success of Mobile Wallets Among Hawkers in India’, Revolutionizing Customer-Centric Banking Through ICT, IGI Global.
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Joshi, K. and Dwivedi, R. (2024), ‘E-payments in Microfinance: Evolution and Benefits’, Transforming the Financial Landscape With ICTs, IGI Global.
Book(s)
- Zaidi, N., Maurya, M., Grima, S. and Tyagi, P. (2024), ‘Building AI-Driven Marketing Capabilities’, Apress (Springer Nature)
Papers presented at Conferences
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Jain, K. and Seth, N., (2023), ‘A Bibliometric Analysis of Climate Change in Financial Market’, International Finance and Accounting Conference, IIM Jammu, 8-9 September, 2023.
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Kumar, Y. and Seth, N., (2023), ‘An Overview of The Investor Sentiment and Stock Prices: A Bibliometric Analysis of The Scopus Database’, International Finance and Accounting Conference, IIM Jammu, 8-9 September, 2023.
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Arora, P., Singh, A.B., Ahuja, V. and Dwivedi, R., (2023), ‘Influence of Social Networking Sites on Consumer Engagement: A Comparative Study on Netflix and Amazon Prime Video’, 3rd Pritam Singh Memorial Conference, BIMTECH, 17-19 November, 2023.
- Kaur, R. and Lal, B., (2023), ‘Unraveling the mediating role of Employee engagement between the relationship of HR Practices for firm performance in Human Resource’, Design Thinking and Innovation for Sustainable Management Practices and Solutions, SOIL, 8-9 December, 2023. (Best Paper Award)
- Ahuja, V. and Arora, P. (2024), ‘Pixels and Perspectives: Decoding Gender Dynamics in the Enhancement of Consumer Engagement through Website Attributes’, New Paradigm of Business Management in the Era of Analytics, Sustainability and Innovations’, Amity Business School, Noida, 7-8 February, 2024.
- Zaidi, N. and Melese, E. (2024), ‘Beyond the Game- Sports Celebrity Endorsements and their Impact on Brand Engagement’, International Conference on Sports Science and Management, Sharda School of Business Studies, Sharda University, Greater Noida, 22-23 April, 2024.
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Jha, B. and Kaur, R. (2024), ‘Kirloskar Mechanization Work (KMW): Transforming the Farm Mechanization Segment in India’, Case Writing Competition and Conference, All India Management Association, New Delhi, 09-11 May, 2024.
Research Projects
- Dr. Neha Seth is PI for a Minor Research Project entitled “Deciphering Volatility Mysteries: Innovating Option Pricing Models for the Indian Capital Market”, funded by Symbiosis International (Deemed University), Pune.
Patent(s)
- Dr. Pooja Sehgal Tabeck is a co-author in the Joint Patent entitled “AI-Based Predictive Analytics Platform for Financial Risk Management in Banking and Finance”, published by Dr. P. Kiran Kumar Reddy et al.
