RESEARCH PUBLICATIONS
Scopus Indexed Manuscripts in Journals
Ahuja, V., Tabeck P.S., “Enhancing brand trustworthiness, Relationships, Congruence & positioning through social media marketing in the FMCG sector’’ Cogent Business & Management (2024)
Batra, V., Alka & Dwivedi, R (2024) Participation, information, governance challenges and ICT-enabled solutions to rights-based workfare programme, Journal of Information and Optimization Sciences, 45:7, 2007–2026, DOI: 10.47974/JIOS-1752
Tabeck, P.S. & Jain V. (2024). Exploring the Metaverse: A Comprehensive Bibliometric Review Using Scopus Database Journal of Applied Engineering and Technological Science, Vol 6(1).
Tabeck, P.S., Jain, V. & Ahuja, V. (2024). “Consumer Engagement Through Gamification On E-Tailing Platform”. African Journal of Hospitality, Tourism and Leisure”.
Verma, S., Kaur, R., & Bhasin, N. K. (2024). “Does Employer Branding Shake Application Intentions of Potential Employees?”, Global Business Review, 0(0). https://doi.org/10.1177/09721509231219148
Joshi, K., Gupta, C., Tyagi, R., and Dwivedi, R. (2024). “A bibliometric insight into women’s financial literacy: Future directions and trends”, Journal of Information and Optimization Sciences, 45:7, 2027–2043, DOI: 10.47974/JIOS-1753
Kaur, R., Pingle, S. and Jaiswal, A.K. (2024), “Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector”, International Journal of Bank Marketing
Nayak, S., Dwivedi, R. and Dar, M. (2024), “Creating Market Linkage and Demand for New Climate Resilient Rice Varieties Through Innovative Agriculture Extension Method”, International Journal of Business and Globalisation, 37(1), pp. 47-62.
Seth, N., & Singh, D. (2023). “Returns and Asymmetric Volatility Interdependencies between Sustainable and Conventional Stock Indices: Evidence from Developed and Emerging Countries”, Vision, 0(0). https://doi.org/10.1177/09722629231208573
Singhal V., Singh A.B., Ahuja V., Gera R., (2023), “Consumer Segmentation in the Fashion Industry Using Social Media: An Empirical Analysis”, Journal of Information and Organizational Sciences, 47(2), pp. 399-419. https://doi.org/10.31341/jios.47.2.9
Seth N., Siddiqui S., Asif P.C. M., Agnihotri A., Gupta M., (2023), “Energizing Tomorrow: Analyzing the Transformative Potential of Electric Vehicle Adoption”, EAI Endorsed Transactions on Energy Web, 10(1). https://doi.org/10.4108/ew.4611
Scopus Indexed Conference Proceeds
Bhaskar, P. and Seth, N. (2024), ‘Environment and sustainability development: A ChatGPT perspective’, Proceedings of Applied Data Science and Smart Systems 2023, pp. 54-62. (yet to be indexed)
Tabeck, P.S. and Jain, V. (2024), ‘Digital Health Services with Special Reference to Adoption of m Health Applications’, Proceedings of the 14th International Conference on Cloud Computing, Data Science and Engineering, Confluence 2024
Seth, N. and Kartheek, C.N. (2024), ‘Decoding Excellence: TOPSIS and WASPAS Duel for Dominance in Ranking India’s Premier Private Banks’, Proceedings for 11th International Conference on Reliability, Infocom Technologies and Optimization, ICRITO 2024
Tabeck, P.S., Ahuja, V. (2023), ‘Leveraging Technological Innovation and Retail Businesses During Pandemic Times’, Proceedings of the International Conference on Electronic Business (ICEB), 23, pp. 428-435
Ahuja, V. Tabeck, P.S., Arora, P. (2023), ‘Influence of Social Media Platforms on Consumer’s Attitudes for Selecting Travel Destinations’, proceeds of the International Conference on Electronic Business (ICEB), 23, pp. 343-353
Scopus Indexed Book Chapters
Tabeck, P.S. (2024), ‘Unlocking the Success of Mobile Wallets Among Hawkers in India’, Revolutionizing Customer-Centric Banking Through ICT, IGI Global.
Joshi, K. and Dwivedi, R. (2024), ‘E-payments in Microfinance: Evolution and Benefits’, Transforming the Financial Landscape With ICTs, IGI Global.
Ahuja, V. and Tabeck, P.S. (2023), ‘Role of Social Media to Enhance Brand Engagement and Brand Perception in Textile, Apparel and Fashion Industry’, Social Media and Online Consumer Decision Making in the Fashion Industry, IGI Global.
Book(s)
Zaidi, N., Maurya, M., Grima, S. and Tyagi, P. (2024), ‘Building AI-Driven Marketing Capabilities’, Apress (Springer Nature)
Papers presented at Conferences
Datta, R., and Dwivedi, R. presented a paper titled “Sustainability as Strategy: How ESG Creates Long-Term Business Value” at the IIM Nagpur Ivey Case Conference 2024.
Dwivedi, R. Singh, A., Mishra, I. & Vinayak, A. presented a paper titled “The Trend of Greenwashing: And Difficulties in Regulating and Preventing it” at the POMS INDIA International Conference 2024, held at IIM Ranchi from December 4th to 6th, 2024.
Tabeck, P.S, Vaswani, J., Singh, A., & Keya, D.S., “A Case Study of the Impact of Extreme Temperature on the Corrugated Box Industry in May 2024,” at the XXVII Annual International Conference of the Society of Operations Management, hosted by Institute of Management Technology, Ghaziabad.
Dwivedi, R. Singh, A., Kashyap, K. presented a research paper titled “Revolutionizing Sustainability through Biodegradable Films: Climate-Adapted Supply Chains” at the POMS INDIA International Conference 2024 held at IIM Ranchi from December 4th to 6th, 2024.
Agrawal, S., Ahuja, V., and Dwivedi, R., “A Comparative Ranking of Developed vs. Emerging Stock Market Indices based on Resilience to Economic Shocks”, International Conference on Intelligent and Innovative Practices in Engineering & Management, Amity University Singapore, 25 November, 2024
Dutta, R., Gaurwal, V., and Dwivedi, R., (2024), ‘Women Entrepreneurs as Climate Crusaders: A Case Study of Woman led enterprises Combating Climate Change’, PRITAM SINGH MEMORIAL CONFERENCE (PRISM 2024), Manav Rachna Educational Institutions, Faridabad, 19-21 November, 2024
Soni, M., Biswas, D., and Dwivedi, R., (2024), ‘The Financial Literacy Landscape: A Study on Investment habits of Management Students’, PRITAM SINGH MEMORIAL CONFERENCE (PRISM 2024), Manav Rachna Educational Institutions, Faridabad, 19-21 November, 2024
Sengupta, K., Tripathi, K., and Dwivedi, R., (2024), ‘Critical Analysis of River Pollution Laws: Case Study of Gomti’, PRITAM SINGH MEMORIAL CONFERENCE (PRISM 2024), Manav Rachna Educational Institutions, Faridabad, 19-21 November, 2024
Mr. Rajan Mandal, MBA (2024-26) and Kaur, R presented a paper on the topic “Digital Marketing for Eco-Tourism Startups: Opportunities, Challenges, and Future Directions” at two-days International conference on Global Finance Technology and Sustainable Development for Emerging Markets organised by School of Commerce and Management at Lingaya’s Vidyapeeth on26 and 27 October 2024.
Ahuja, V. and Arora, P. (2024), ‘Pixels and Perspectives: Decoding Gender Dynamics in the Enhancement of Consumer Engagement through Website Attributes’, New Paradigm of Business Management in the Era of Analytics, Sustainability and Innovations’, Amity Business School, Noida, 7-8 February, 2024.
Zaidi, N. and Melese, E. (2024), ‘Beyond the Game- Sports Celebrity Endorsements and their Impact on Brand Engagement’, International Conference on Sports Science and Management, Sharda School of Business Studies, Sharda University, Greater Noida, 22-23 April, 2024.
Jha, B. and Kaur, R. (2024), ‘Kirloskar Mechanization Work (KMW): Transforming the Farm Mechanization Segment in India’, Case Writing Competition and Conference, All India Management Association, New Delhi, 09-11 May, 2024.
Jain, K. and Seth, N., (2023), ‘A Bibliometric Analysis of Climate Change in Financial Market’, International Finance and Accounting Conference, IIM Jammu, 8-9 September, 2023.
Kumar, Y. and Seth, N., (2023), ‘An Overview of The Investor Sentiment and Stock Prices: A Bibliometric Analysis of The Scopus Database’, International Finance and Accounting Conference, IIM Jammu, 8-9 September, 2023.
Arora, P., Singh, A.B., Ahuja, V. and Dwivedi, R., (2023), ‘Influence of Social Networking Sites on Consumer Engagement: A Comparative Study on Netflix and Amazon Prime Video’, 3rd Pritam Singh Memorial Conference, BIMTECH, 17-19 November, 2023.
Kaur, R. and Lal, B., (2023), ‘Unraveling the mediating role of Employee engagement between the relationship of HR Practices for firm performance in Human Resource’, Design Thinking and Innovation for Sustainable Management Practices and Solutions, SOIL, 8-9 December, 2023. (Best Paper Award)
Patent(s)
Dr. Pooja Sehgal Tabeck is a co-author in the Joint Patent entitled “AI-Based Predictive Analytics Platform for Financial Risk Management in Banking and Finance”, published by Dr. P. Kiran Kumar Reddy et al.
PhD. Supervision
Dr. Vandana Ahuja is guiding 2 PhD. scholars, with SCRI
Dr. Ritesh Dwivedi is guiding 1 PhD. Scholar, with SCRI
Faculty Scopus Profile
| S.No | Faculty Name | Scopus Author Profile | No. of Scopus Publications |
|---|---|---|---|
| 1 | Dr. Vandana Ahuja | Scopus Profile | 70 |
| 2 | Dr. Vikas Garg | Scopus Profile | 59 |
| 3 | Dr. Pooja Sehgal Tabeck | Scopus Profile | 13 |
| 4 | Dr. Ritesh Dwivedi | Scopus Profile | 12 |
| 5 | Dr. Rajwinder Kaur | Scopus Profile | 5 |
| 6 | Dr. Govind Nath Srivastava | Scopus Profile | 6 |
