RESEARCH PUBLICATIONS

Scopus Indexed/ WoS Manuscripts in Journals

1. Srivastava, G. N. (2025) “From Commuter to Advocates: Assessing Satisfaction and Advocacy towards Urban Mass Transportation” in The TQM Journal published by Emerald. (Q1)

2. Ahuja, V., Arora, P. “Mapping Trends and Future Directions in Consumer Engagement and Loyalty: A comprehensive Bibliometric and Thematic Analysis” in Indian Journal of Marketing (2025). (Q3)

3. Srivastava, G. N., & Narang, D. (2025). Revisiting consumer ethnocentrism using thematic cluster analysis. International Journal of Management Practice, 18(2), 133-156. (Q4)

4. Ahuja, V., Tabeck, P.S. (2024) “Enhancing brand trustworthiness, Relationships, Congruence & positioning through social media marketing in the FMCG sector” Cogent Business & Management (Q3)

5. Batra, V., Alka & Dwivedi, R (2024) “Participation, information, governance challenges and ICT-enabled solutions to rights-based workfare programme,” Journal of Information and Optimization Sciences, 45:7, 2007–2026.

6. Tabeck, P.S. & Jain V. (2024). “Exploring the Metaverse: A Comprehensive Bibliometric Review Using Scopus Database” Journal of Applied Engineering and Technological Science, Vol 6(1). (Q3)

7. Tabeck, P.S., Jain, V. & Ahuja, V. (2024). “Consumer Engagement Through Gamification On E-Tailing Platform” African Journal of Hospitality, Tourism and Leisure. (Q3)

8. Verma, S., Kaur, R., & Bhasin, N. K. (2024). “Does Employer Branding Shake Application Intentions of Potential Employees?” Global Business Review, 0(0). (Q1)

9. Joshi, K., Gupta, C., Tyagi, R., & Dwivedi, R. (2024). “A bibliometric insight into women’s financial literacy: Future directions and trends” Journal of Information and Optimization Sciences, 45:7, 2027–2043.

10. Kaur, R., Pingle, S. & Jaiswal, A.K. (2024). “Effect of organizational culture on employer branding and resultant employee brand equity in the private banking sector” International Journal of Bank Marketing. (Q1)

11. Nayak, S., Dwivedi, R. & Dar, M. (2024). “Creating Market Linkage and Demand for New Climate Resilient Rice Varieties Through Innovative Agriculture Extension Method” International Journal of Business and Globalisation, 37(1), pp. 47-62. (Q4)

12. Hasan, N., Singh, A.K., Dwivedi, R. (2024) “Determinants of FinTech adoption by microfinance institutions in India to increase efficiency and productivity,” International Journal of Business Innovation and Research, 35(3), pp. 393–411. (Q3)

13. Singh, P., Agarwal, B., Kaur, G., & Dwivedi, R. (2024). “Navigating the new normal: financial constraints in startups – A bibliometric analysis and roadmap for future research.” Environment and Social Psychology, 9(8), 2840. (Q4)

14. Seth, N., & Singh, D. (2023). “Returns and Asymmetric Volatility Interdependencies between Sustainable and Conventional Stock Indices: Evidence from Developed and Emerging Countries” Vision, 0(0).

15. Singhal, V., Singh, A.B., Ahuja, V., Gera, R. (2023) “Consumer Segmentation in the Fashion Industry Using Social Media: An Empirical Analysis” Journal of Information and Organizational Sciences, 47(2), pp. 399-419. (Q3)

16. Seth, N., Siddiqui, S., Asif, P.C. M., Agnihotri, A., Gupta, M. (2023) “Energizing Tomorrow: Analyzing the Transformative Potential of Electric Vehicle Adoption” EAI Endorsed Transactions on Energy Web, 10(1). (Q3)

Scopus Indexed Conference Proceeds

1. Saloni Agrawal, Vandana Ahuja, Ritesh Dwivedi (2024) “A Comparative Ranking of Developed vs. Emerging Stock Market Indices based on Resilience to Economic Shocks” in International Conference on Intelligent & Innovative Practices in Engineering & Management (IIPEM), IEEE.

2. Bhaskar, P. and Seth, N. (2024), “Environment and sustainability development: A ChatGPT perspective”, Proceedings of Applied Data Science and Smart Systems 2023, pp. 54-62.

3. Tabeck, P.S. and Jain, V. (2024), “Digital Health Services with Special Reference to Adoption of m Health Applications”, Proceedings of the 14th International Conference on Cloud Computing, Data Science and Engineering, Confluence 2024.

4. Seth, N. and Kartheek, C.N. (2024), “Decoding Excellence: TOPSIS and WASPAS Duel for Dominance in Ranking India’s Premier Private Banks”, Proceedings of the 11th International Conference on Reliability, Infocom Technologies and Optimization, ICRITO 2024.

5. Tabeck, P.S., Ahuja, V. (2023), “Leveraging Technological Innovation and Retail Businesses During Pandemic Times” Proceedings of the International Conference on Electronic Business (ICEB), 23, pp. 428-435.

6. Ahuja, V., Tabeck, P.S., Arora, P. (2023) “Influence of Social Media Platforms on Consumer’s Attitudes for Selecting Travel Destinations”, Proceedings of the International Conference on Electronic Business (ICEB), 23, pp. 343-353.

Scopus Indexed Book Chapters

1. Vikas Garg, Amit Kumar Singh, Pooja Kaushik (2025) “Darkside of Climate Neutrality and Smart Eco Innovations in Developed and Developing Countries” published by Springer in “Climate Neutrality Through Smart Eco-Innovation and Environmental Sustainability”.

2. Tabeck, P.S. (2024) “Unlocking the Success of Mobile Wallets Among Hawkers in India” Revolutionizing Customer-Centric Banking Through ICT, IGI Global.

3. Joshi, K. and Dwivedi, R. (2024) “E-payments in Microfinance: Evolution and Benefits” Transforming the Financial Landscape With ICTs, IGI Global.

4. Ahuja, V. and Tabeck, P.S. (2023) “Role of Social Media to Enhance Brand Engagement and Brand Perception in Textile, Apparel and Fashion Industry” Social Media and Online Consumer Decision Making in the Fashion Industry, IGI Global.

Book(s)

1. Zaidi, N., Maurya, M., Grima, S., and Tyagi, P. (2024) “Building AI-Driven Marketing Capabilities”, Apress (Springer Nature).

Papers presented at Conferences

1. Dwivedi, R., Tripathi, K. and Sengupta, K. presented a paper titled “Digital Transformation and Business Sustainability: Addressing Gomti River Pollution Through Innovative Solutions” at the International Conference on Recent Trends in Engineering, Technology, and Business Management (ICRTETBM-2025), Noida, February 19–21, 2025.

2. Hasan, N., Agarwal, M.K., Singh, A.K., Dwivedi, R. presented a paper titled “Green Microfinance as a Means of Transformation to Sustainable Development of Rural Areas” at the International Conference on Multidisciplinary Concepts in Management on Sustainable Development and Global Green, Greater Noida, January 9-10, 2025.

3. Singh, P., Tyagi, P., Kaur, G., Dwivedi, R. presented a paper titled “Orchestrating the Path Forward: Trends and Future Direction in Financing Constraints for Emerging Small Businesses” at the International Conference on Multidisciplinary Concepts in Management on Sustainable Development and Global Green, Greater Noida, January 9-10, 2025.

4. Datta, R., and Dwivedi, R. presented a paper titled “Sustainability as Strategy: How ESG Creates Long-Term Business Value” at the IIM Nagpur Ivey Case Conference 2024.

5. Dwivedi, R., Singh, A., Mishra, I. & Vinayak, A. presented a paper titled “The Trend of Greenwashing: And Difficulties in Regulating and Preventing it” at the POMS INDIA International Conference 2024, held at IIM Ranchi, December 4th–6th, 2024.

6. Tabeck, P.S., Vaswani, J., Singh, A., & Keya, D.S. presented “A Case Study of the Impact of Extreme Temperature on the Corrugated Box Industry” at the XXVII Annual International Conference of the Society of Operations Management, Institute of Management Technology, Ghaziabad, May 2024.

7. Dwivedi, R., Singh, A., Kashyap, K. presented a paper titled “Revolutionizing Sustainability through Biodegradable Films: Climate-Adapted Supply Chains” at the POMS INDIA International Conference 2024 held at IIM Ranchi.

8. Agrawal, S., Ahuja, V., and Dwivedi, R. presented “A Comparative Ranking of Developed vs. Emerging Stock Market Indices based on Resilience to Economic Shocks” at the International Conference on Intelligent and Innovative Practices in Engineering & Management, Amity University Singapore, 25 November, 2024.

9. Dutta, R., Gaurwal, V., and Dwivedi, R. presented “Women Entrepreneurs as Climate Crusaders: A Case Study of Woman-led Enterprises Combating Climate Change” at PRISM 2024, Manav Rachna Educational Institutions, Faridabad, 19-21 November, 2024.

10. Soni, M., Biswas, D., and Dwivedi, R. presented “The Financial Literacy Landscape: A Study on Investment Habits of Management Students” at PRISM 2024, Manav Rachna Educational Institutions, Faridabad.

11. Sengupta, K., Tripathi, K., and Dwivedi, R. presented “Critical Analysis of River Pollution Laws: Case Study of Gomti” at PRISM 2024, Manav Rachna Educational Institutions, Faridabad.

12. Mr. Rajan Mandal and Kaur, R. presented “Digital Marketing for Eco-Tourism Startups: Opportunities, Challenges, and Future Directions” at the International Conference on Global Finance Technology and Sustainable Development for Emerging Markets, Lingaya’s Vidyapeeth, 26-27 October, 2024.

13. Ahuja, V. and Arora, P. presented “Pixels and Perspectives: Decoding Gender Dynamics in the Enhancement of Consumer Engagement through Website Attributes” at Amity Business School, Noida, 7–8 February, 2024.

14. Zaidi, N. and Melese, E. presented “Beyond the Game- Sports Celebrity Endorsements and their Impact on Brand Engagement” at the International Conference on Sports Science and Management, Sharda University, Greater Noida, 22-23 April, 2024.

15. Jha, B. and Kaur, R. presented “Kirloskar Mechanization Work (KMW): Transforming the Farm Mechanization Segment in India” at the Case Writing Competition and Conference, AIMA, New Delhi, 9-11 May, 2024.

16. Jain, K. and Seth, N. presented “A Bibliometric Analysis of Climate Change in Financial Market” at the International Finance and Accounting Conference, IIM Jammu, 8–9 September, 2023.

17. Kumar, Y. and Seth, N. presented “An Overview of The Investor Sentiment and Stock Prices: A Bibliometric Analysis of The Scopus Database” at the International Finance and Accounting Conference, IIM Jammu, 8–9 September, 2023.

18. Arora, P., Singh, A.B., Ahuja, V., and Dwivedi, R. presented “Influence of Social Networking Sites on Consumer Engagement: A Comparative Study on Netflix and Amazon Prime Video” at the 3rd Pritam Singh Memorial Conference, BIMTECH, 17–19 November, 2023.

19. Kaur, R. and Lal, B. presented “Unraveling the Mediating Role of Employee Engagement between HR Practices and Firm Performance” at the Design Thinking and Innovation for Sustainable Management Practices and Solutions Conference, SOIL, 8–9 December, 2023. (Best Paper Award)

Patent(s)

1. 1. Dr. Pooja Sehgal Tabeck is a co-author in the joint patent entitled “AI-Based Predictive Analytics Platform for Financial Risk Management in Banking and Finance,” published by Dr. P. Kiran Kumar Reddy et al.

PhD. Supervision

Faculty Scopus Profile

S.No	Faculty Name	Scopus Author Profile
1	Dr. Vandana Ahuja	Scopus Profile
2	Dr. Vikas Garg	Scopus Profile
3	Dr. Pooja Sehgal Tabeck	Scopus Profile
4	Dr. Ritesh Dwivedi	Scopus Profile
5	Dr. Govind Nath Srivastava	Scopus Profile
6	Dr. Rajwinder Kaur	Scopus Profile