The MBA Batch of 2024-26 recently had the invaluable opportunity to dive into the world of product design and packaging with an interactive session led by Mr. Abhishek Singh, Regional Manager at Britannia Industries Limited. This session, part of SIBM Noida’s experiential learning program, offered students a blend of creativity and industry expertise that added a fresh dimension to their understanding of marketing and product management.
Mr. Singh shared practical insights into how design and packaging impact brand perception, consumer behavior, and sales. Emphasizing the importance of aesthetics and functionality, he illustrated how well-executed packaging can differentiate a product in a competitive market and foster a stronger connection with consumers. The session covered key aspects such as the choice of materials, sustainability considerations, and how regional and cultural factors influence packaging design decisions.
In a hands-on segment of the class, students were tasked with brainstorming and conceptualizing packaging solutions for various product categories. This experiential approach allowed them to apply theoretical knowledge to practical scenarios, using real-world constraints such as budget, target audience, and brand identity. Mr. Singh provided valuable feedback on their designs, helping students refine their ideas and offering insights on what companies like Britannia prioritize in packaging to ensure both brand appeal and customer convenience.
This interaction with Mr. Abhishek Singh was a prime example of SIBM Noida’s commitment to integrating industry expertise into the learning experience. By connecting with professionals at the forefront of their fields, students not only gain current industry perspectives but also understand the practical applications of their coursework.
As SIBM Noida’s MBA Batch 2024-26 continues their academic journey, sessions like these provide them with a strong foundation in creative problem-solving and innovation, essential skills for future business leaders. The institute looks forward to more such collaborations, equipping students with the tools they need to thrive in their careers and make impactful contributions to the industries they join.
