Mr. Ankit Rawal

On July 4 2025, Mr. Ankit Rawal delivered an insightful session titled “From Ambassadors to Algorithms: How AI is Redefining Digital Marketing – and What It Means for Future Leaders” as part of the Visionnaire : A Corporate Lecture Series (A QIC Initiative) hosted by Symbiosis Institute of Business Management, Noida.

Mr. Rawal highlighted the transformative role of AI in digital marketing, covering areas such as content creation, hyper-personalization, and the emergence of Generative Engine Optimization (GEO). He explained the industry’s evolution from creativity-driven approaches (Mad Men), to data-driven insights (Math Men), and now to AI-led strategies (No Man).

Students gained valuable insights into how generative AI is bridging the gap between technology and marketing, as well as how GEO is reshaping traditional SEO practices. The session encouraged future business leaders to embrace innovation and adapt to the rapidly evolving marketing landscape.