Dr. Pooja Sehgal Tabeck

Brief Profile-
Dr. Pooja Sehgal Tabeck is an accomplished academician, researcher, and academic administrator with over 21 years of experience in management education, specializing in the field of Marketing. She is currently serving as Deputy Director at Symbiosis Institute of Business Management (SIBM), Noida. Prior to this, she has been associated with prestigious institutions including Amity Business School, Noida, Dr. Gaur Hari Singhania Institute of Management and Research (GHS-IMR), Kanpur, and Lal Bahadur Shastri Institute of Management and Development Studies (LBSIMDS), Lucknow, where she made significant contributions to teaching, research, curriculum development, and academic administration.

Her research interests include Marketing, Consumer Behaviour, Brand Management, Retail Marketing, and Bottom of the Pyramid (BoP) Markets, with a particular focus on consumer decision-making, digital marketing, customer engagement, and retail innovation. She is committed to advancing research that addresses contemporary marketing challenges and creating meaningful societal impact.

Dr. Tabeck has published 20 Scopus-indexed research papers, along with numerous publications in Web of Science, ABDC, IEEE, and other reputed international journals and edited volumes. She has contributed extensively to technology-enabled and executive education by conducting e-learning sessions under the Government of India’s PAN African e-Network Project, delivering video lectures for the Amity MOOC Platform, teaching Marketing in executive development programmes for Tata Motors, and delivering management programmes for officers under the Directorate General of Resettlement (DGR), Ministry of Defence, Government of India. An active contributor to academia, she has served as a resource person, conference chair, and reviewer, effectively bridging academic research with industry and policy-oriented practice.

Research Profile-

• Research Areas – Marketing; Consumer Behaviour; Brand Management; Retail Marketing; Bottom of the Pyramid (BoP) Markets; Consumer Decision-Making; Brand Equity; Customer Experience; Inclusive Marketing; Emerging Markets.
• No. of Publications (Indexed in Scopus) – 20
• Academic Identity – Scopus ID : 57193422343, ORCID : https://orcid.org/0000-0001-7473-3096

Teaching Interests-
Marketing, Consumer Behaviour, Brand Management, Retail Marketing, Integrated Marketing Communications