{"id":9320,"date":"2024-04-17T15:04:31","date_gmt":"2024-04-17T09:34:31","guid":{"rendered":"https:\/\/sibmnoida.edu.in\/?post_type=sibm_workshops&#038;p=9320"},"modified":"2024-08-24T20:47:28","modified_gmt":"2024-08-24T15:17:28","slug":"workshop-on-marketing-analytics-using-power-bi","status":"publish","type":"sibm_workshops","link":"https:\/\/sibmnoida.edu.in\/workshop\/workshop-on-marketing-analytics-using-power-bi\/","title":{"rendered":"Workshop on \u2018Marketing Analytics Using Power BI\u2019"},"content":{"rendered":"\n<p>The workshop was conducted by Dr. Kriti Priya Gupta, Professor, SCMS \u2013 Noida on 29\/01\/2024.The objective of the<br>workshop was to enhance the marketing analytics skills of students in today\u2019s data-driven world.<\/p>\n\n\n\n<p><strong>RESOURCE PERSON:<\/strong><br>\uf0b7 Dr. Kriti Priya Gupta, Professor, SCMS \u2013 Noida<\/p>\n\n\n\n<p><strong>KEY TOPICS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction to Power BI: To succeed in today\u2019s competitive landscape, it is essential to comprehend consumer behavior and market trends. This workshop used Power BI, a leading business analytics tool, to analyze marketing data efficientlyAn overview of Power BI and its applications in marketing analytics.<\/li>\n\n\n\n<li>Data Visualization Techniques: Exploring various techniques for data visualization to communicate insights effectively.<\/li>\n\n\n\n<li>Marketing Metrics Analysis: A detailed analysis of key marketing metrics such as ROI, customer acquisition cost, and campaign performance.<\/li>\n\n\n\n<li>Hands-on Exercises: Participants will have the opportunity to practice creating interactive reports and dashboards using real-world marketing datasets.<\/li>\n\n\n\n<li>Case Studies: Practical insights will be gained through case studies that showcase successful marketing analytics implementations.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"545\" height=\"545\" src=\"https:\/\/sibmnoida.edu.in\/wp-content\/uploads\/2024\/04\/Picture5-4.jpg\" alt=\"\" class=\"wp-image-9309\" srcset=\"https:\/\/sibmnoida.edu.in\/wp-content\/uploads\/2024\/04\/Picture5-4.jpg 545w, https:\/\/sibmnoida.edu.in\/wp-content\/uploads\/2024\/04\/Picture5-4-300x300.jpg 300w, https:\/\/sibmnoida.edu.in\/wp-content\/uploads\/2024\/04\/Picture5-4-150x150.jpg 150w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/figure>\n","protected":false},"featured_media":9299,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-9320","sibm_workshops","type-sibm_workshops","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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