{"id":8457,"date":"2024-01-29T12:58:07","date_gmt":"2024-01-29T12:58:07","guid":{"rendered":"https:\/\/sibmnoida.edu.in\/?page_id=8457"},"modified":"2025-01-07T11:01:28","modified_gmt":"2025-01-07T05:31:28","slug":"research-publications","status":"publish","type":"page","link":"https:\/\/sibmnoida.edu.in\/research-publications\/","title":{"rendered":"Research Publications"},"content":{"rendered":"\t\t
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RESEARCH PUBLICATIONS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scopus Indexed Manuscripts in Journals<\/span><\/b><\/h4>

  1. Ahuja, V., Tabeck P.S<\/b><\/span>., <\/span>\u201cEnhancing brand trustworthiness, Relationships, Congruence & positioning through social media marketing in the FMCG sector\u2019\u2019<\/i><\/span> Cogent Business & Management (2024) <\/span><\/p><\/li>

  2. Batra, V., Alka &\u00a0<\/span>Dwivedi, R<\/b><\/span> (2024)\u00a0Participation, information, governance challenges and ICT-enabled solutions to rights-based workfare programme,\u00a0Journal of Information and Optimization Sciences,\u00a045:7, 2007\u20132026, DOI:\u00a010.47974\/JIOS-1752<\/a><\/span><\/p><\/li>

  3. Tabeck, P.S<\/b>. & Jain V. (2024). Exploring the Metaverse: A Comprehensive Bibliometric Review Using Scopus Database Journal of Applied Engineering and Technological Science, Vol 6(1).<\/p><\/li>

  4. Tabeck, P.S<\/b><\/span>., Jain, V. & <\/span>Ahuja, V<\/b><\/span>. (2024<\/span>). \u201cConsumer Engagement Through Gamification On E-Tailing Platform\u201d<\/i><\/span>. African Journal of Hospitality, Tourism and Leisure\u201d.<\/span><\/p><\/li>

  5. Verma, S.,\u00a0Kaur, R.,<\/b><\/span>\u00a0& Bhasin, N. K. (2024). \u201cDoes Employer Branding Shake Application Intentions of Potential Employees?\u201d,\u00a0Global Business Review<\/i>, 0(0). https:\/\/doi.org\/10.1177\/09721509231219148\u00a0<\/p><\/li>

  6. Joshi, K.,\u00a0Gupta, C.,\u00a0Tyagi, R., and <\/span>Dwivedi, R<\/b><\/span>. (2024).\u00a0\u201c<\/span>A bibliometric insight into women\u2019s financial literacy: Future directions and trends<\/i><\/span>\u201d,\u00a0Journal of Information and Optimization Sciences,\u00a045:7, 2027\u20132043, DOI:\u00a010.47974\/JIOS-1753<\/a><\/span><\/p><\/li>

  7. Kaur, R.,<\/b><\/span>\u00a0Pingle, S. and Jaiswal, A.K. (2024), \u201cEffect of organisational culture on employer branding and resultant employee brand equity in the private banking sector\u201d<\/i>,\u00a0International Journal of Bank Marketing<\/p><\/li>

  8. Nayak, S.,\u00a0<\/span>Dwivedi, R.<\/b><\/span>\u00a0and Dar, M. (2024<\/span>), \u201cCreating Market Linkage and Demand for New Climate Resilient Rice Varieties Through Innovative Agriculture Extension Method<\/i><\/span>\u201d,\u00a0<\/span>International Journal of Business and Globalisation<\/span>, 37(1), pp. 47-62.<\/span><\/p><\/li>

  9. Seth, N.,<\/b><\/span>\u00a0& Singh, D. (2023). \u201cReturns and Asymmetric Volatility Interdependencies between Sustainable and Conventional Stock Indices: Evidence from Developed and Emerging Countries<\/i>\u201d,\u00a0Vision, 0(0). https:\/\/doi.org\/10.1177\/09722629231208573<\/p><\/li>

  10. Singhal V., Singh A.B.,\u00a0Ahuja V.,<\/b><\/span>\u00a0Gera R., (2023), \u201cConsumer Segmentation in the Fashion Industry Using Social Media: An Empirical Analysis<\/i>\u201d,\u00a0Journal of Information and Organizational Sciences, 47(2), pp. 399-419. https:\/\/doi.org\/10.31341\/jios.47.2.9<\/p><\/li>

  11. Seth N.,<\/b><\/span>\u00a0Siddiqui S., Asif P.C. M., Agnihotri A., Gupta M., (2023), \u201cEnergizing Tomorrow: Analyzing the Transformative Potential of Electric Vehicle Adoption\u201d,<\/i>\u00a0EAI Endorsed Transactions on Energy Web, 10(1). https:\/\/doi.org\/10.4108\/ew.4611<\/p><\/li><\/ol>

    Scopus Indexed Conference Proceeds<\/b><\/span><\/p>

    1. Bhaskar, P. and\u00a0<\/span>Seth, N.<\/b><\/span>\u00a0(2024), \u2018<\/span>Environment and sustainability development: A ChatGPT perspective\u2019,<\/i><\/span> Proceedings of Applied Data Science and Smart Systems 2023, pp. 54-62. (yet to be indexed)<\/span><\/p><\/li>

    2. Tabeck, P.S.<\/b><\/span>\u00a0and Jain, V. (2024), <\/span>\u2018Digital Health Services with Special Reference to Adoption of m Health Applications\u2019<\/i><\/span>, Proceedings of the 14th International Conference on Cloud Computing, Data Science and Engineering, Confluence 2024<\/span><\/p><\/li>

    3. Seth, N.<\/b><\/span>\u00a0and Kartheek, C.N. (2024), \u2018<\/span>Decoding Excellence: TOPSIS and WASPAS Duel for Dominance in Ranking India\u2019s Premier Private Banks\u2019<\/i><\/span>, Proceedings for 11th International Conference on Reliability, Infocom Technologies and Optimization, ICRITO 2024<\/span><\/p><\/li>

    4. Tabeck, P.S., Ahuja, V.<\/b><\/span>\u00a0(2023), <\/span>\u2018Leveraging Technological Innovation and Retail Businesses During Pandemic Times\u2019<\/i><\/span>, Proceedings of the International Conference on Electronic Business (ICEB), 23, pp. 428-435<\/span><\/p><\/li>

    5. Ahuja, V. Tabeck, P.S.,<\/b><\/span>\u00a0Arora, P. (2023), <\/span>\u2018Influence of Social Media Platforms on Consumer\u2019s Attitudes for Selecting Travel Destinations\u2019<\/i><\/span>, proceeds of the International Conference on Electronic Business (ICEB), 23, pp. 343-353<\/span><\/p><\/li><\/ol>

      Scopus Indexed Book Chapters<\/b><\/span><\/p>

      1. Tabeck, P.S.<\/b><\/span>\u00a0(2024), \u2018<\/span>Unlocking the Success of Mobile Wallets Among Hawkers in India\u2019,<\/i><\/span> Revolutionizing Customer-Centric Banking Through ICT, IGI Global.<\/span><\/p><\/li>

      2. Joshi, K. and<\/span>\u00a0Dwivedi, R<\/b><\/span>. (2024), <\/span>\u2018E-payments in Microfinance: Evolution and Benefits\u2019<\/i><\/span>, Transforming the Financial Landscape With ICTs, IGI Global.<\/span><\/p><\/li>

      3. Ahuja, V. and Tabeck, P.S.<\/b><\/span>\u00a0(2023), \u2018<\/span>Role of Social Media to Enhance Brand Engagement and Brand Perception in Textile,\u00a0Apparel and Fashion Industry\u2019<\/i><\/span>, Social Media and Online Consumer Decision Making in the Fashion Industry, IGI Global.<\/span><\/p><\/li><\/ol>

        \u00a0<\/span>Book(s)<\/b><\/span><\/p>

          1. Zaidi, N.,<\/b><\/span> Maurya, M., Grima, S. and Tyagi, P. (2024), \u2018Building AI-Driven Marketing Capabilities\u2019, Apress (Springer Nature)<\/span><\/p><\/li><\/ol><\/li><\/ol>

            Papers presented at Conferences<\/b><\/span><\/p>

            1. Datta, R<\/span>., <\/b><\/span>and <\/span>Dwivedi, R<\/b><\/span>. <\/span>presented a paper titled “Sustainability as Strategy: How ESG Creates Long-Term Business Value” at the IIM Nagpur Ivey Case Conference 2024.<\/p><\/li>

            2. Dwivedi, R<\/b><\/span>. <\/span>Singh, A., Mishra, I. & Vinayak, A. presented a paper titled “The Trend of Greenwashing: And Difficulties in Regulating and Preventing it” at the POMS INDIA International Conference 2024, held at IIM Ranchi from December 4th to 6th, 2024.<\/span><\/p><\/li>

            3. Tabeck, P.S, <\/b><\/span>Vaswani, J., Singh, A., & Keya, <\/span>D.S., “A Case Study of the Impact of Extreme Temperature on the Corrugated Box Industry in May 2024,” at the XXVII Annual International Conference of the Society of Operations Management, hosted by Institute of Management Technology, Ghaziabad. \u00a0<\/p><\/li>

            4. Dwivedi, R<\/b><\/span>. <\/span>Singh, A., Kashyap, K. presented a research paper titled “Revolutionizing Sustainability through Biodegradable Films: Climate-Adapted Supply Chains” at the POMS INDIA International Conference 2024 held at IIM Ranchi from December 4th to 6th, 2024.<\/span><\/p><\/li>

            5. Agrawal, S., Ahuja, V., and <\/span>Dwivedi, R<\/b><\/span>., \u201cA Comparative Ranking of Developed vs. Emerging Stock Market Indices based on Resilience to Economic Shocks\u201d, International Conference on Intelligent and Innovative Practices in Engineering & Management, Amity University Singapore, 25 November, 2024 <\/span><\/p><\/li>

            6. Dutta, R., Gaurwal, V., and <\/span>Dwivedi, R<\/b><\/span>., (2024), \u2018Women Entrepreneurs as Climate Crusaders: A Case Study of Woman led enterprises Combating Climate Change\u2019, PRITAM SINGH MEMORIAL CONFERENCE (PRISM 2024), Manav Rachna Educational Institutions, Faridabad, 19-21 November, 2024<\/span><\/p><\/li>

            7. Soni, M., Biswas, D., and <\/span>Dwivedi, R<\/b><\/span>., (2024), \u2018The Financial Literacy Landscape: A Study on Investment habits of Management Students\u2019, PRITAM SINGH MEMORIAL CONFERENCE (PRISM 2024), Manav Rachna Educational Institutions, Faridabad, 19-21 November, 2024<\/span><\/p><\/li>

            8. Sengupta, K., Tripathi, K., and <\/span>Dwivedi, R<\/b><\/span>., (2024), \u2018Critical Analysis of River Pollution Laws: Case Study of Gomti\u2019, PRITAM SINGH MEMORIAL CONFERENCE (PRISM 2024), Manav Rachna Educational Institutions, Faridabad, 19-21 November, 2024<\/span><\/p><\/li>

            9. Mr. Rajan Mandal, MBA (2024-26) and Kaur, R<\/span><\/b> presented a paper on the topic “Digital Marketing for Eco-Tourism Startups: Opportunities, Challenges, and Future Directions” at two-days International conference on Global Finance Technology and Sustainable Development for Emerging Markets organised by School of Commerce and Management at Lingaya’s Vidyapeeth on26 and 27 October 2024.<\/p><\/li>

            10. Ahuja, V.<\/b><\/span>\u00a0and Arora, P. (2024), \u2018Pixels and Perspectives: Decoding Gender Dynamics in the Enhancement of Consumer Engagement through Website Attributes\u2019, New Paradigm of Business Management in the Era of Analytics, Sustainability and Innovations\u2019, Amity Business School, Noida, 7-8 February, 2024.<\/span><\/p><\/li>

            11. Zaidi, N.<\/b><\/span>\u00a0and Melese, E. (2024), \u2018Beyond the Game- Sports Celebrity Endorsements and their Impact on Brand Engagement\u2019, International Conference on Sports Science and Management, Sharda School of Business Studies, Sharda University, Greater Noida, 22-23 April, 2024.<\/span><\/p><\/li>

            12. Jha, B. and\u00a0<\/span>Kaur, R.<\/b><\/span>\u00a0(2024), \u2018Kirloskar Mechanization Work (KMW): Transforming the Farm Mechanization Segment in India\u2019, Case Writing Competition and Conference, All India Management Association, New Delhi, 09-11 May, 2024.<\/span><\/p><\/li>

            13. Jain, K. and\u00a0<\/span>Seth, N.,<\/b><\/span>\u00a0(2023), \u2018A Bibliometric Analysis of Climate Change in Financial Market\u2019, International Finance and Accounting Conference, IIM Jammu, 8-9 September, 2023.<\/span><\/p><\/li>

            14. Kumar, Y. and\u00a0<\/span>Seth, N.,<\/b><\/span>\u00a0(2023), \u2018An Overview of The Investor Sentiment and Stock Prices: A Bibliometric Analysis of The Scopus Database\u2019, International Finance and Accounting Conference, IIM Jammu, 8-9 September, 2023.<\/span><\/p><\/li>

            15. Arora, P., Singh, A.B.,\u00a0<\/span>Ahuja, V.<\/b><\/span>\u00a0and Dwivedi, R., (2023), \u2018Influence of Social Networking Sites on Consumer Engagement: A\u00a0Comparative Study on Netflix and Amazon Prime Video\u2019, 3rd Pritam Singh Memorial Conference, BIMTECH, 17-19 November, 2023.<\/span><\/p><\/li>

            16. Kaur, R.<\/b><\/span>\u00a0and Lal, B., (2023), \u2018Unraveling the mediating role of Employee engagement between the relationship of HR Practices for firm performance in Human Resource\u2019, Design Thinking and Innovation for Sustainable Management Practices and Solutions, SOIL, 8-9 December, 2023. (Best Paper Award)<\/span><\/p><\/li><\/ol>

              Patent(s)<\/b><\/span><\/p>

              1. Dr. Pooja Sehgal Tabeck<\/b><\/span>\u00a0is a co-author in the Joint Patent entitled \u201cAI-Based Predictive Analytics Platform for Financial Risk Management in Banking and Finance\u201d, published by Dr. P. Kiran Kumar Reddy et al.<\/span><\/p><\/li><\/ol>

                PhD. Supervision <\/b><\/span><\/p>

                1. Dr. Vandana Ahuja is guiding 2 PhD. scholars, with SCRI<\/span><\/p><\/li>

                2. Dr. Ritesh Dwivedi is guiding 1 PhD. Scholar, with SCRI<\/span><\/p><\/li><\/ol>

                  Faculty Scopus Profile<\/b><\/span><\/p>
                  S.No<\/th>Faculty Name<\/th>Scopus Author Profile<\/th>No. of Scopus Publications<\/th><\/tr><\/thead>
                  1<\/td>Dr. Vandana Ahuja<\/td>Scopus Profile<\/a><\/td>70<\/td><\/tr>
                  2<\/td>Dr. Vikas Garg<\/td>Scopus Profile<\/a><\/td>59<\/td><\/tr>
                  3<\/td>Dr. Pooja Sehgal Tabeck<\/td>Scopus Profile<\/a><\/td>13<\/td><\/tr>
                  4<\/td>Dr. Ritesh Dwivedi<\/td>Scopus Profile<\/a><\/td>12<\/td><\/tr>
                  5<\/td>Dr. Rajwinder Kaur<\/td>Scopus Profile<\/a><\/td>5<\/td><\/tr>
                  6<\/td>Dr. Govind Nath Srivastava<\/td>Scopus Profile<\/a><\/td>6<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                  RESEARCH PUBLICATIONS Scopus Indexed Manuscripts in Journals Ahuja, V., Tabeck P.S., \u201cEnhancing brand trustworthiness, Relationships, Congruence & positioning through social media marketing in the FMCG sector\u2019\u2019 Cogent Business & Management (2024) Batra, V., Alka &\u00a0Dwivedi, R (2024)\u00a0Participation, information, governance challenges and ICT-enabled solutions to rights-based workfare programme,\u00a0Journal of Information and Optimization Sciences,\u00a045:7, 2007\u20132026, DOI:\u00a010.47974\/JIOS-1752 Tabeck, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8457","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nResearch Publications - SIBM Noida<\/title>\n<meta name=\"description\" content=\"Explore the latest research and publications from SIBM Noida. Access insightful findings and contribute to the world of academia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sibmnoida.edu.in\/research-publications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research Publications - SIBM Noida\" \/>\n<meta property=\"og:description\" content=\"Explore the latest research and publications from SIBM Noida. 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